Custom profile picture makers are the big craze right now. The ability to make a custom company avatar for business purposes is fast becoming a trend that’s slowly taking the lead in all markets. Avatars allow employees to have a deeper connection to their digital environment. Something as simple as a custom cartoon avatar benefits the company a great deal. In this article, we’ll tell you why such a practice is becoming ubiquitous in the business world.
What is a company avatar?
A company avatar can be a representation or a character that shows the brand’s personality or a cartoonized character of an employee. These avatars help establish a visual connection between employees, customers, and partners. One of the main purposes of creating one is to leave a lasting impression, enhance the brand’s overall perception, and foster brand recognition.
What’s the Importance of Company Avatars?
In the business world and mostly in marketing, cohesion is the keyword. Everything within the infrastructure of the company has to click like puzzle pieces. The company’s values, supply chain, brand, image, tone, products, and dozens of other factors need to fuse together in a harmonious way. Unification from all POVs needs to be maintained in order to control the company’s narrative and the way it interacts with its audience.
Within the model and that well-integrated mindset, staff and how they present themselves to the outside world must be coordinated, analyzed, and monitored. In today’s digital mandate reality, where everything is online, a company’s reputation is partly defined by what its staff and employees say, how they act, and how they expose themselves.
A 2013 survey of over 6000 hiring managers and HR professionals revealed that over 27% of US employers were certain they had made a bad hire and that just one single bad hire ended up costing their business more than $50.000. The main reason? Certain employees didn’t fit the company’s overall culture. Most upload photos, commentaries, and off-hand remarks on their social networks.
Today, everything is out in the open; a simple Google search can, in fact, make or break a company. Because of this, companies are investing in custom avatar online programs. A business profile picture maker allows them to have greater control over the way they expose their staff and, consequently, themselves.
What are The Benefits of Company Avatars?
If a person’s work page is present online, in an application, or on a social network, a company needs to address and find a way to control it. Custom profile picture makers are a great way to take charge of this situation and find a cohesive way to join your team under a banner/theme that your company is proud of.
Avatars offer a company a great way to work with an artist and sync up their brand’s image to that of their team members. It allows them to make their workforce’s online presence match their value system and design flow.
What are the benefits of having a custom cartoon picture for Employees?
- Consistency
Employees can be represented, through the use of a custom profile picture maker, uniformly. There are no inconsistencies. Company uniforms or dress standards remain the same. Formatting is consistent. Expressions and attitudes tell the audience what your company wants them to say.
- Style
A style can be mirrored and reproduced from a single photo or background. You can have uniformity within your workforce’s digital presence through the use of editing software and hand-drawn styles.
- Cost-Effectiveness
Avatars, in general, are far more cost-effective and affordable than the alternative, a professional photo shoot. They streamline the whole process and don’t require a major effort from the company or the worker. They simply have to mail in a photo of each of their employees and allow the artist time to give them cohesive, inexpensive cartoon avatars.
- Versatility
Updates, like adding new team members, changing uniform styles, and editing backgrounds for special occasions, can be added seamlessly at any time. A company won’t need to set up a new photoshoot or have to deal with irrelevant or outmoded images.
- Brand upgrade
It’s all about emphasizing your company brand. Your firm’s unique identity. Cartoon avatars allow a company to further drive this trend and accentuate its viewpoint. If properly handled, cartoon avatars accentuate your company’s design, identity, and distinctive qualities. They further show off your emblem and creative trademark and emblems.
Can Company Avatars Shape Employee Behavior and Brand Perception?
In the culture we live in nowadays, employees and how they act ultimately reflect back on the company that hires them. No business is immune to this. There are countless case studies, and media wildfires, that prove this point.
One single out-of-line remark, one single out-of-context fashion quirk can end up blowing up in a company’s face. Having fun cartoon avatars as a means to reach a company’s audience and control an employee’s work page is an effective way to curb misunderstandings. It also gives a company a greater overall dominion over its style, brand, and how it will be interpreted and understood in the real world.
What is the difference between a company avatar and a persona?
While both serve as a representation of the company, the main difference between them is their scope and purpose. A company avatar can be drawn of an employee or of more people within a company to create easy brand recognition, basically a visual representation of the company’s brand personality.
On the other hand, a persona is a fictional character representing a target audience or a customer segment. The main goal of a persona is more than just visual representation; they delve into the motivations, goals, or challenges of the target audience.
How do I create a company avatar?
In the past, creating a company avatar was hard to pull off because there weren’t many websites or tools to do that. With the advancement of technology, getting such an avatar is easier than ever. There are online websites where you can order your custom company avatars for your business. The easiest and fastest way to create a uniform look for your company. Also, it will not break the bank and will cost less than a photo shooting session for every employee.
Read more >> Why create an avatar from your photo?
Final thoughts
Getting such an avatar is an excellent idea if you want to step up your game, make an impression, and create an inviting atmosphere for your company. It gives your company a more approachable and friendly look and maintains consistency.
Turn your team pictures into wonderful cartoon avatars.
